Yatai Roji Street, Avenue K: A Japanese culinary journey through Tsukiji Sushi, Wagyu and Rice, Rebel, and Kumo

Yatai Roji Street at Avenue K has launched, taking patrons on a Japanese culinary journey through four distinct restaurants - Tsukiji Sushi, Wagyu and Rice, Rebel, and Kumo.

The street hosted its opening ceremony this month with a Bluefin Tuna Cutting Ceremony in collaboration with partner restaurants. The event - the second this year by this group of restaurants - was led by acclaimed chef Otsuka Kenji with chefs from partner establishments.

The group's founders lifted a cloth to unveil the star of the event, a fresh Bluefin Tuna weighing over 90 kilograms, specially flown in from Japan. The ceremony drew numerous guests and spectators who were thrilled by the skilled slicing as well as a heart-pounding Japanese drum performance on Avenue K's second floor.

Guests enjoyed a selection of exquisite dishes featuring Bluefin Tuna, savouring its delicate texture and decadent flavour.

The Bluefin Tuna Cutting Ceremony will continue to be held monthly at partner restaurants. The remaining tuna will be distributed to partner restaurants for sale, including Sushi Yoshi (LaLaport BBCC), Yakiniku Tenshin (Avenue K), Tengyu Omakase (Avenue K), Shabu Fuku (Avenue K), as well as Tsukiji Sushi (Plaza Arkadia), Tsukiji Sushi (TTDI), and Tsukiji Sushi by Ten Omakase (Empire Shopping Gallery).

Yatai Roji is a delightful destination for Japanese culinary connoisseurs, showcasing four distinct restaurants for different experiences - sushi and sashimi crafted with top-tier seafood; Champion Shimomuragyu A5 Wagyu beef patties, served with rice; banh mi-inspired fresh baguette sandwiches with a Japanese twist; and cakes and coffee with Japanese hospitality, all at affordable prices in the city centre.

Tsukiji Sushi

Tsukiji Sushi serves classic Japanese sushi with omakase-grade ingredients, with prices starting from a stunning RM2 for a wallet-friendly meal.

The open kitchen offers a bustling view of the chefs, enabling guests to watch the entire process of preparing the sushi from start to finish.

Sumptuous satisfaction is assured in carefully crafted fare, from smooth sashimi layered with sea urchin, to hand-rolls topped triumphantly with ikura, to maki crowned with uni and caviar.

Fun fact: Tsukiji Sushi also has locations in Taman Tun Dr Ismail, Plaza Arkadia in Desa ParkCity, Empire Shopping Gallery in Subang, and City Junction in Penang.

Wagyu and Rice

Wagyu and Rice specialises in 100% halal-certified Champion Shimomuragyu A5 Wagyu beef hamburg (burger patties) paired with rice bowls.

The hamburg is hand-crafted fresh every morning and teppan-grilled to order in the open kitchen, conveying the luscious succulence of Shimomura Wagyu, which has earned first place in Japan's top wagyu championship for 10 consecutive years. 

The patties start from RM39, with Kenkori egg and a free refill of rice and miso soup. You can choose your preferred doneness of the hamburg, with the hot plate keeping it warm. For extra indulgence, cheese-blanketed patties are also available!

Rebel

Yatai Roji Street is Malaysia's first home to Singapore-born Rebel, serving banh mi-style baguette sandwiches with modern ingredients.

In KL, Rebel offers a one-of-a-kind wagyu beef sandwich made with halal-certified Champion Shimomuragyu A5 Wagyu beef - the warm crunch of the fresh-baked bread is a beautiful match for the lip-smacking savoury beef, making this the perfect workday lunch, fuss-free and flavourful!

Kumo

Finally, for a caffeine break or tea time treat, try Kumo, a cosy cafe with budget-friendly desserts, coffee, tea and soda in a welcoming, relaxing setting.

Desserts like burnt cheesecake are scrumptiously textured, while freshly brewed coffee hits the spot - coffee prices start from RM5, so bookmark Kumo for a lovely cafe-hopping stop.

Yatai Roji

L2-3, L2-4, L2-5, L2-6, SAC-L2-3A,L2-3-3B & SAC-L2-4, Level 2, Avenue K, Jalan Ampang, Kuala Lumpur City Centre, 50450 Kuala Lumpur.

Operation Hours: 11am-10pm, Monday-Sunday