Friday, July 2, 2010

El Fresco @ Empire Shopping, Subang


Here's how Jaya Grocer has become a "grocerant" (grocer + restaurant).


Choose meat and seafood from the supermarket, then bring it all to the counter of their in-house eatery, El Fresco, and pay for it to be cooked (a surcharge of 12 ringgit is imposed per item). Grab a seat at the dining area while waiting for the food to be sent to you.


We asked for the Aussie chilled Wagyu rib-eye to be prepared medium-rare, but it came out medium. Tasted like a mediocre steak, but it was unclear whether the blame rested with the cooking or the quality of the beef (or both).


The lamb chops were gamy and chewy, with more fat than meat. El Fresco offers three options for side dishes: salad leaves, mixed veggies or pasta.


Elfresco,
Empire Shopping Gallery.
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12 comments:

  1. Grocerant? Whatever dream diversification will they come up with next?! Ooh I see they do seafood too. Wonder if they're replicating this at their other outlets.

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  2. i didnt try after they imposed the rm12 cooking charge, something tat i could sort of do la..

    looks like its the cooking method, that steak looks kinda pale compared to the juicy raw version.

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  3. Well, if it turns out bad, they can tell you that it's your fault for choosing the wrong cut. :-P lol. It's a pretty interesting deal, though, but I wonder how many people will take advantage of this. Many shoppers normally just want to get their groceries and go home. I suppose this service will make it a complete experience for shoppers...create an opportunity for them to relax and rejuvenate, and they're up and about to spend even more money. woohoo.

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  4. min: gosh, i'm not even sure which other malls have jaya grocer. but yep, salmon, cod and prawns are also available. maybe they do those better. errm, ok, wishful thinking.
    joe: that 12 ringgit seemed steep at first, but it does include the cost of the salad/veggies and service charge, i think :D but yeah, if u don't mind cooking it at home, then u can save quite a bit of cash
    lemongrass: i'm wondering if jaya grocer is known for selling good meat and seafood in the first place. but of course, since i'd probably burn everything if i tried to cook it, i'm pretty much forced to fork out the extra 12 ringgit :D

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  5. I think its good fro the ppl who go to the gym there,cos its an option for them to up their protein intake, without havin to cook themselves after a hard workout

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  6. tng: hmmmm, that could be a good point. the lamb chops were kinda cheap, so it wouldn't be a terribly overpriced meal...

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  7. interesting concept

    May @ http://amayzing.me

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  8. may: needs fine-tuning though!

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  9. "Grocerant". I learned a new word today. Life is purposeful now

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  10. Qwazymonkey: let's see u try to use it for scrabble! :D

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  11. I think the most important of all is the quality of the raw materials as in the meat. Doubt they have good grade meats there

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  12. Eiling: ya, maybe midrange quality ... The lamb was priced cheaply, but the beef was kinda expensive...

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