Loacker, the iconic Italian wafer brand, is marking its milestone 100th anniversary, and we're all invited to be part of the celebration at 1 Utama Shopping Centre!
From now till 6 July 2025, step into a joyful Alpine-inspired world of flavour, fun and family-friendly festivities.
At the heart of the celebration is a vibrant pop-up that transforms 1 Utama’s Ground Floor Concourse into a whimsical tribute to Loacker’s Dolomite roots.
Swing by this week and be part of a hundred years of happiness, one crispy, creamy wafer at a time!
Don’t miss the WePostWeCare postcard station, where you can send handwritten messages on custom postcards to loved ones around the globe, completely free!
To get a complimentary postcard, just follow @loacker_malaysia and @WePostWeCare - collect stamps at the pop-up's interactive stations to complete the postcard and redeem mystery gifts too for the first 100 postcards!
With all the stamps in place, put the postcard in the mailbox with an address of your choice, and Loacker will send it anywhere in the world, free of charge!
Snap IG-worthy photos at a 2D Dolomites-themed backdrop, framed by charming arches that evoke Italian streetscapes. Strike a pose beside the classic red Vespa, with the stunning Alpine scenery behind you, capturing a slice of Italy in PJ!
Also discover exclusive Loacker creations like the Napolitaner Crispy Spread and Quadratini Matcha, as well as Rose of the Dolomites chocolates and Loackini chocolates, and bring home limited-edition goodies.
Fun fact: The Quadratini flavours, such as Matcha Green Tea, Espresso, Blueberry-Yoghurt, and Lemon are typically only available at airports, but you can find them at this celebration exclusively this week!
Explore Pick & Mix stations that let you select 12 mini Tortina & Patisseries for RM16.99 (Tortina Original, Tortina Dark, Patisserie Creme Noisette, Patisserie Coconut, Patisserie Cappuccino, Patisserie Dark Hazelnut, and Patisserie White Coconut) or 18 Loacker classic minis for RM14.99 (Napolitaner, Cremkakao, Peanut Butter, Cocoa & Milk, Green Tea, Vanilla, and Double Chocolate).
Feeling lucky? For every subsequent RM18 of spending, spin your way through the Gashapon and Handwind Chamber for a chance to win charming merchandise like pillows, tumblers and puzzles.
With a minimum RM200 purchase on a single receipt, walk away with a sleek Loacker limited-edition cabin luggage bag (limited daily redemption)!
Behind Loacker is a legacy that began in 1925, when Alfons Loacker handcrafted his very first wafer in a small pastry shop, 1,000 metres above sea level in Bolzano, Italy.
From those humble Alpine beginnings, Loacker has risen to global acclaim, now enjoyed in over 110 countries.
Loacker has an unwavering commitment to craftsmanship. Every wafer and chocolate is made with 100% natural ingredients, with no added flavourings, colours, preservatives or hydrogenated fats. The brand’s signature taste stems from thoughtfully sourced elements: Italian hazelnuts from its own orchards, Non-GMO Alpine milk from South Tyrol, Bourbon vanilla from Madagascar, and sustainably harvested cocoa from Ecuador and Côte d’Ivoire.
As Loacker celebrates its centenary, it remains forward-looking, doubling down on sustainable sourcing, recyclable packaging and ethical farming practices, ensuring indulgence can be both blissful and responsible.
From the crisp air of the Dolomites to the warm hearts of Malaysians: Loacker’s first hundred years are a testament to timeless tastefulness, honest ingredients and meaningful connections. Join the centennial celebration to experience Loacker's way of sharing joy, in a heartfelt thank-you to generations of fans!
