Friday, May 13, 2016

SugarBun @ Menara Hap Seng

SugarBun, Sarawak's enduringly successful fast food franchise, with scores of offshoots across Borneo, has resurfaced in peninsular Malaysia, now launching in Menara Hap Seng. Expect many of SugarBun's best-known 'Borneo Asian' staples, plus new recipes for KL, where the theme tilts toward a food court-style premises, with each stall promising specific signatures.

Begin with the broasted chicken, prepared through a combination of pressure cooking & deep-frying - it looks & tastes like fried chicken, notably less greasy than the fast-food norm, but still totally tender & tasty. RM4 per piece, RM11.50 for three pieces, RM19.50 for five pieces, or RM12 for a platter of two pieces with SugarBun's savoury rice (laced with raisins & morsels of chicken sausage) & house-made pickles. You can also have the chicken in a 'kano' sauce - flavoured with lemongrass, garlic, onions & spices - that partners pretty much perfectly with the meat (RM15 for a two-piece kano chicken platter with rice).

Fish plays a starring role too, with tilapia & mackerel brought from Sarawak & giant grouper from Sabah. Tilapia is served as an 'Eco Fish Meal' (RM20), with the flesh tasting less 'muddy' than expected, reputedly as a result of having been bred in clear running water - the fish has a terrific texture, crisp-skinned & moist-fleshed. The Borneo mackerel (RM18 for four pieces) is also good, its guts removed before it was blast-frozen, to keep it fresh-tasting. Our favourite: Giant grouper mee hoon soup (RM33 for a bowl that two can share), with lots of smooth chunks of grouper (king of the Borneo seas) in a lovely, sweet broth.

Cattle call: Sabah premium beef ball mee hoon soup with Lahad Datu chilli sauce (RM23; the fairly gamy meatballs are hand-kneaded using female buffalo meat, while the thin noodles boast a nice bite) & nasi lemak with oxtail (RM19; respectable, but not the star of SugarBun's show.) Plenty of other possible orders, from Sarawak laksa to claypot assam fish to a satisfying ais kacang (RM6) made with gula apong (nipah palm sugar) & crunchy Sabah seaweed. Many thanks to SugarBun for having us.

SugarBun Restaurant KL
Level 1, Menara Hap Seng, Jalan P Ramlee, Kuala Lumpur. Mon-Fri, 730am-8pm (lunch menu starts 11am), Sat, 10am-2pm

The Eat Drink KL mobile app is now available, connecting restaurants & customers to promote a positive spirit of community.
Every restaurant on this app rewards users with a 6 percent discount, instantly & conveniently, everyday, all day long. 
In return, users share photos of their experiences at these eateries, creating a new community of restaurant lovers.
For every transaction, at least RM0.10 will be channelled to a charity of the month.

Stay up to date: The Eat Drink KL newsletter is sent by email to subscribers every Monday; it's the Klang Valley's foremost weekly round-up of new restaurant openings, F&B promotions & other tasty tidbits.
Subscribe to Eat Drink KL Weekly for free via this following link: 
Note to subscribers on Gmail: The newsletter may be in the Promotions folder of your inbox.

Check out the latest edition of Eat Drink KL: 100 Favourites, with 100 recommended restaurants for April-June 2016. This eBook is available to read or download at this link: http://issuu.com/eatdrinkkl/docs/ebook

Buckle your seatbelts: Eat Drink KL is partnering with Uber to take restaurant lovers on new adventures across KL & Selangor!
If you haven't used Uber yet, it's time to begin! For new users, just follow the steps below to redeem free rides:
1. Download the Uber app from the App Store, Play Store or Windows Store - and register your Uber account.
2. Apply the code EATDRINKKL as your first promotional code & you'll receive 2 Free Rides worth RM30 each.
3. Request a ride through the app and ride for free to any destination (with two ride values of up to RM30 each).
Check out EAT DRINK, a new F&B website jointly run by The Expat Group (TEG) & Eat Drink KL. This website features all of our up-to-date reviews, plus exclusive weekly articles & a searchable database on restaurants in KL & Selangor: EatDrink.my

26 comments:

  1. Sugar Bun used to have a few fast food outlets a couple years back in Peninsular Malaysia but it didn't last long - it couldn't compete with the popularity of KFC and McDonald's here.
    It seems that they have taken a different route this time to set foot here again!

    ReplyDelete
    Replies
    1. Leo: apparently it's quite packed during lunchtime ... hopefully they'll succeed in sustaining that! The food's generally good :)

      Delete
  2. Yaaaaaa....Sarawak's own franchise!!! Hey!!! We don't have some of those here...or maybe I have not dropped by for a while now. Ya...they used to have outlets in the peninsula, I did see one at Tunku Abdul Rahman once, 1986 (and you get to see them in those boring like hell Drama Minggu Ini on RTM) but it used to be just their broasted chicken and burgers then. They sure have a lot to offer than just those now.

    If the tilapia is from the same source as the ones here, they are from the lakes at the Batang Ai hydroelectricity dams, running water so no mud smell. Ummmm...no fish sandwich? That's my favourite!

    ReplyDelete
    Replies
    1. Suituapui: the broasted chicken and fish sandwiches sure seem to have become iconic over time, ya! The fish burger isn't available here yet, but Sugarbun promises it will be very soon! :) thanks for the info on the tilapia - should be the same source! :D

      Delete
    2. Yes, somebody from here went and was very disappointed to find that they do not have the fish sandwich/burger - it's the favourite of many. The meat burgers are just so so - give and take a little, they're basically the same as any elsewhere, even the roadside ones.

      Delete
    3. Suituapui: wonder why the fish burger wasn't available from the beginning here, but I assume they have their reasons - maybe production issues, etc ... Here's crossing our fingers that it'll be available in kl in a matter of weeks :)

      Delete
    4. no Fish Burger?!I'm totally disappoint now..Just about to make a trip there.Every time when you place order the waiter would said "One Fortune"...now that is Sugar Bun one unique killer dish..every time if go back to kl..i bought 6 fish burgers and slowly eat it..i would keep the wrapping as nostalgia..

      Delete
  3. Other than the broasted chicken, the rest of the menu seems over priced...especially the beef ball noodles at RM23! >.< Looking at their business hours, they're obviously going for the office crowd.

    ReplyDelete
    Replies
    1. Contact.ewew: like you, we were surprised by some of the prices initially too - but the explanation is that all the fish and all the buffalo meatballs are brought in from Sabah and Sarawak, so they're pricier compared to if they had been bred/produced closer to KL :)

      Delete
  4. The fried chicken looks good!

    ReplyDelete
    Replies
    1. Choi Yen: I could definitely happily finish three pieces! ;)

      Delete
  5. Fried chicken for me for sure! :P

    ReplyDelete
    Replies
    1. Rebecca: have a two-piece plate! :D

      Delete
  6. They use to have branches back in the 90s in peninsular without much success. Compared to what I grew up with in East Malaysia in the 90s, the QC for the stuff here were pretty bad which was no wonder it didn't last. It seems Sugarbun took a different direction after that cause what I see here isn't the same menu (with the exception of the broasted chicken) which i grew up which. As for the beef noodle..... really? I think you can get better ngiu chap over in Puchong or other specialised shops for that price.

    ReplyDelete
    Replies
    1. Nigel: yeah, they're taking a fresh approach to their new beginning in the klang valley - it could be challenging and I do agree that pricing will pose a problem, but hopefully they'll be able to soon work out what kl's customers are looking for this time .)

      Delete
  7. Fried chicken and that fried tilapia for me please!

    ReplyDelete
    Replies
    1. Baby Sumo: they do their fried fare quite well here! :)

      Delete
  8. Hey I was so amazed to see Sarawak own fast food franchise in your blogpost! I have to say that the appearance of this sugarbun premise in kl is far more compelling than most of those here in Sarawak. Why did not u order their signature fish burger?

    ReplyDelete
    Replies
    1. Fabian: yes, they're trying a different approach for 2016 ... oh, the fish burger wasn't available yet when we visited, but it should be pretty soon ;)

      Delete
  9. i like Sugarbun! i used to lepak at sugarbun when i studied in sarawak years ago. thanks for sharing! i am going for their raisin rice soon! hohoho~

    ReplyDelete
    Replies
    1. 女飞侠: hope the sugarbun here helps to bring back happy memories of your time in sarawak! :)

      Delete
  10. OMG !!! Sugarbun is back !! I used to hang out at Sugarbun after school back then, lol. I would save my pocket money so I can have Sugarbun. Cos there's 1 about 5 min walk from my house. But it seems the menu has changed a lot.

    ReplyDelete
    Replies
    1. June: heheh, hopefully if you visit Sugarbun KL, you'll be able to relive some fond memories of your past Sugarbun experiences! :)

      Delete
    2. during Sugar Bun heyday in the 90's, it was a perfect place for teenagers to hang out with..the menu was great. Just like McDonald had to offer just with different local taste.Of course the signature was Fish Burger.Then suddenly the menu changed..

      Delete
  11. I LOVE THIS!!!Everytime I go back to my hometown Ill definitely visit their outlet.

    ReplyDelete
  12. i like sugar bun...when i go to kuching sarawak..i always lunch to sugar bun....

    ReplyDelete