Saturday, October 19, 2013

MyBurgerLab OUG

Slicing straight to the meat of the matter: MyBurgerLab is unveiling its feverishly anticipated second outpost this week, choosing Taman OUG to complement its SEA Park sensation.

 Following a Friday night preview, the outlet will open for paying customers Saturday & Sunday (Oct. 19-20), serving some 150 burgers each evening before taking a break Monday & roaring back with a vengeance Tuesday, when the SEA Park branch closes for week-long renovations.

 Current plans call for MyBurgerLab OUG to churn out 600 burgers nightly next week; once both SEA Park & OUG start operating simultaneously & at optimum capacity by Oct. 29, each would likely serve at least 400 customers, six days every week.

 The OUG outlet seems more spacious, seating seventy comfortably, sandwiched between a mechanic's workplace & an aluminum store on a street of shop-houses opposite OUG Plaza. No signboard until next week, but the restaurant's easy to spot. Parking is not usually a hassle here at night, but that could lamentably change.

 Stepping into MyBurgerLab 2.0 on Oct. 18, 2013, was a blast of deja vu: There was co-founder Wee Kiat manning the cashier's counter, his exact role on the evening that MyBurgerLab 1.0 opened July 10, 2012. On both dates, he keyed in our orders, but these past fifteen months of well-earned success have made a clear difference: he looked more relaxed, much more confident this time, as did his partners.

 The burgers here? Every ounce as exceptional as those at MyBurgerLab PJ, with buns as fluffy as ever & patties that remain stirringly indelible (especially the beef), thoughtfully put together in recipes fueled by fun flavors now beloved by legions of fans.

 Note that MyBurgerLab OUG will run on a slightly shaved menu for this next week: Expect the brilliant basics of Say Cheese, Swisstake, A+, Hangover, Chic & Egg Dilemma, Curry Crunch, Sloppy Bella, Shroomx3, Vivien's Husband & Spicy Hawaiian (including the tofu patty substitute) ...

 ... but until Oct. 29, possibly not the more elaborate Waterballoon, The Hulk & I'm Addicted.

 It's difficult to decide what defines MyBurgerLab. Perhaps it's not those charcoal buns that have spawned endless imitators in the past year. Or the tortuously long lines that stretch to scores of patient customers.

 Instead, maybe it's something more intangible but still strikingly palpable: the ruthless perfectionism & trail-blazing creativity that have _ for better or worse _ revolutionized the Klang Valley's burger scene & inspired a new generation of F&B entrepreneurs. It's not merely memorably mouthwatering meals that the MyBurgerLads & Ladies are making; it's history.

Custom-made posters will be added here later to supply a more distinctive identity to this place, which exudes a pleasant, positive vibe, thanks to a team that works with friendly, uncomplaining efficiency to provide rewarding experiences for patrons.

 MyBurgerLab's leaders chose OUG after considering other options like Cheras & Sri Hartamas; it'll be interesting to see what 2014 will hold for this brand.

 Many thanks to Ren Yi & the MyBurgerLab team for keeping us in mind for this OUG preview.
Entries on MyBurgerLab Seapark: July 10, 2012; July 16, 2012; July 29, 2012 & May 21, 2013.

MyBurgerLab OUG,
Jalan Awan Hijau, Overseas Union Garden, Off Old Klang Road, Kuala Lumpur.
Open for dinner, except Mondays.

The Oct.-Dec. inaugural edition of Eat Drink KL: 100 Favorites is now available in an eBook for free, convenient reading on computers, tablets & smartphones. It comprises reviews & information for 100 pretty nice eateries that span various locations, cuisines & budgets.
Please click here: http://eatdrinkkl.publ.com/Eat-Drink-KL-100-Favorites-Oct-Dec-2013
This link expires Dec. 31, 2013; see blog entries after that date for new link.

36 comments:

  1. A tad nearer from home! And hopefully with 2 outlets, the queue would be less.

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    1. Missyblurkit: ya, this is only a 10-minute drive from my home too! let's cross our fingers that the lines here won't stretch all the way till out the door (though i think that's gonna happen at peak periods) :D

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  2. I still remember my experience in Burger lab with my friend near Sunway college, it was before i went to UK~

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    1. Mr Lonely: hope it was a good memory for you! =)

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    2. Mr Lonely: glad to hear that =)

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  3. Is this the one at Paramount? They're branching out now?

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    1. Suituapui: basically, yes and yes =)

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  4. brilliant basics are good ! LOL

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  5. The ambiance is quite nice, Sean! Your reviews are always so good! Thank you so much for sharing your great talent and love for food with us.

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    1. Linda: thanks for your consistently kind encouragement and positive perspective. you're a bright, shining light =)

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  6. Wao, another branch open in OUG! My friend gonna be thrilled for this good news!

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    1. 比比: it's good news for a lot of us living around here, ya :D

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  7. still not near my place. I want to try it out so badly =((((

    Heaven Knows

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    1. Chiew Nee: yikes, hopefully the next branch will be near your place =)

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  8. Wow. What a good and deep writeup. Ive always loved their burgers but this is truly an immense meaning to their success. And i didnt know it only took them 15 months! Well done MyBurgerLab and good article Sean!

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    1. Sher: thanks for the gracious words. the myburgerlab team definitely deserves to be honored for its hard work =)

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  9. I think this is the famous burger joint in KL right? The one that you have to queue for hours???

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    1. Ken: heh, well, the queue at their original branch is long, but it's not going to take hours :D

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  10. Looks spacious compared to the one in PJ. Now that they're in OUG which is just 5 mins drive, I don't have to travel far to have them. Hehe.

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    1. Chong: heh, yeah, since it's five mins away from your place, even if there's a queue here, you'll still save time compared to battling traffic to and from PJ! :D

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  11. This one is much nearer! Don't need to drive so far, hehehe.

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    1. CK: heheh, yeah, i think you might be able to get here in 20 minutes from taman desa! :D

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  12. Hopefully no queue at this one so I can finally try MBL's famed burgers!

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    1. Baby Sumo: heheh, ya, i think we're all terrified of the long queues! hope you get the chance before the end of the year maybe =)

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  13. Yay! Quite near to us! :D

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    1. Ulric: heh, and the road between sri petaling and OUG is not clogged by traffic, so that's another plus point :D

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  14. Yay! Nearer to my place and easier (for me) to find! I hope it really is more spacious, the Seapark branch -_-

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    1. Fiona: hope you like this location! yeah, the first impression is that it's bigger; not sure if that's better, but it should be a fun hangout for many customers =)

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  15. Alamak...I yet to try this "popular" burger :-p

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    1. Melissa: heheh, hopefully u'll find the opportunity someday =)

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  16. Stuck in a jam yesterday ...blehhh... frm KL Sentral to OUG. In the end I ate BKT. CHissss.....

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    1. Rebecca: yikes! hope the BKT was good! the first week at OUG seems to be going smoothly, and the queues don't look as dramatic as the lines at sea park, which is great news :D

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  17. May I know what types of burgers do burger lab serve? I haven't been there but I heard is good. What time does the crowd comes in? Would like to be there before the crowd starts

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  18. My husband and I finally tried this last night. We had to queue up for at least 15 minutes and wait another 10 minutes for our order to be ready. Glad it was worth the wait!

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