Sunday, October 27, 2013

C.E.O Burger @ Bandar Menjalara, Kepong

The wait is over: Hipster burgers have finally come to Kepong.

C.E.O is a feel-good joint, with cheerful artwork on its walls & a service team that's friendly, helpful & efficient, leaving the most positive first impression imaginable.

 The burgers here score an A for effort but a B for execution. Looks-wise, this 'Hungry Man' (RM19.50 nett with fries) is a faultless construction of a beef patty topped with chicken breast, streaky bacon, cheese & smoked hickory BBQ sauce; in terms of flavor, the patty doesn't quite deliver the explosively savory juices that some customers will demand.

C.E.O's pork patties fare a bit better than the beef ones, though both might be more gristly than desired; try the 'Spicy Tom' (RM17.90), topped with a brazen combo of sun-dried tomato sambal, parmesan crisp, gherkins & caramelized onions. Playful mix.

 The inventive streak is clearest in the 'B.A.D. Breakfast All Day' Burger (RM18.50), substituting the patty with a spiraled chicken sausage, partnered with fried egg, bacon & hash brown. But while this seems like a laudably terrific recipe, it needs tweaking too; the flavors fail to come alive _ the sausage is fat & moist but bland, while the bacon's dry & chewy.

 Still, we're optimistic C.E.O, which only opened this month, will get better as the weeks go by. One thing's for certain: The outlet cares about satisfying customers with its generous servings. The Santa Fe (RM18.90) features not only a genuinely hearty beef patty but plenty of guacamole, cilantro-tomato salsa, orange cheddar cheese & sour cream.

 Our favorite burger here? Probably the Wacky Burger (RM18.90), since it comes with both a runny egg & ripe avocado for certifiable creaminess. Nice one.

 And we like C.E.O's vegetarian burger (RM13.90) too, a thoughtfully considered concoction of mushroom ragout, hash brown, Swiss cheese, parmesan crisp & basil pesto mayo. This one works well, signaling that what needs fine-tuning would be the meat patties.

 C.E.O's fries are fine; fluffy & fresh, paired with a spicy-tangy 'Magic Sauce.'

 The final secret weapon in C.E.O's arsenal: Tater-tot-style fried potatoes (RM12.90), showered with guacamole, sour cream, jalapenos & nachos cheese sauce, a carb addict's fantasy come true in the calorie-laden flesh.

 C.E.O also wisely serves mille crepes, ensuring customers can leave on a sweet note.

CEO Burger
G-11, Ground Floor, Plaza Menjalara, Bandar Sri Manjalara, Kepong
Currently open daily, noon through 10pm, but that could change

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Please click here: http://eatdrinkkl.publ.com/Eat-Drink-KL-100-Favorites-Oct-Dec-2013
This link expires Dec. 31, 2013; see blog entries after that date for new link


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26 comments:

  1. Wow! Nicely thought-out burgers...but looks like they need to improve on the textures and seasoning of the main ingredients =)

    Btw love the splash of colours on their wall...hehe =)

    ReplyDelete
    Replies
    1. Ulric: yeah, my reaction is, some more R&D needed in the kitchen, and maybe make adjustments to the type of beef that they're sourcing and the preparation process, since the meat is too sinewy in texture and one-dimensional in flavor. but i guess other customers might have other opinions, so perhaps it's best for them to listen to everyone's perspectives and see what the consensus will be =) heh, yeah, i really like the artwork too. nicely done, ya =)

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  2. Surprised that the bacon is dry and chewy.. thts not usually the case with pork bacon. Lovely vibrant place though.

    ReplyDelete
    Replies
    1. Baby Sumo: yeah, i could have sworn this was more like beef bacon than pork. it was flat in shape and lacking in luscious fat. it kinda tasted like a cross between beef bacon and bakkwa :D ya, i think they've got the fundamental elements in place, in terms of the decor and the service and the creativity of the menu. now they just need to bring the actual burgers up to the same level, and they'll be a solid recommendation =)

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    2. Can't wait for burgers to be served with Canadian back bacon (eg. like those served by Breadfruits)...tat'll be awesome! =)

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    3. Ulric: that's a good idea! aspiring burger shop owners, take note ... there are so many unexploited ingredients out there that you can look out for :D

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  3. Wow, another burger joint, it seems like there are a lot of burger joins in KL, in fact, way too much i think

    ReplyDelete
    Replies
    1. Ken: heheh, there are many, but probably not too many just yet. there are still quite a few neighborhoods that don't have their own specialized burger joint yet, and this is the first one in the township of kepong =)

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  4. Ooooo...sausage! Slurpssss!!!! But why chicken? Halal place, is it? That was probably beef bacon...

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    Replies
    1. Suituapui: heheh, not sure why they chose chicken instead of pork, since this is a porky outlet, with pork patties =)

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  5. Hi Sean, I love the colourful posters...and the sausage looks divine!

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    Replies
    1. Linda: oh yeah, those posters caught my eye and won my heart too! the sausage definitely looked very good =)

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  6. Awesome! Another new burger place to check out! :)

    Thanks for the tip Sean!

    One thing I noticed about some of the new places - they use buns which soaks up the sauce so it becomes soggy. Most of the better places don't and bakes their own or sources it from a good place.

    I've not tried CEO yet but it looks good, especially the coiled sausage! It's like a hotdog...in a burger!

    ReplyDelete
    Replies
    1. Huai Bin: oh yeah, if you're keen on burgers, it might be worth exploring this one to see whether it matches your taste buds. you might be happy that the buns here manage to straddle that fine balance between the firmness and fluffiness, while remaining non-soggy, heheh. i think the outlet sources the buns from a good supplier =) and yeah, the coiled sausage was a pleasant surprise! :D

      Delete
  7. Burger with sun-dried tomato sambal? Spicy? Would like to try that. :D

    ReplyDelete
    Replies
    1. CK: ya, it's interesting, but not very spicy. more savory than spicy, heheh :D

      Delete
  8. Nice one. the Wacky burger for me pls. Cos I can definitely relate to "wacky" and both eggs and avocados are my fav!

    ReplyDelete
    Replies
    1. Rebecca: heheh, ya, wackyburger sounds perfect for wackybecky, come to think of it! who knows, they might actually have even created it with you in mind (it's possible)!!! :D

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  9. Pork patties? Yippeeeeee! More pork burger joints again.

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    Replies
    1. Missyblurkit: heheh, ya, i guess they realized it'd make good business sense to offer pork burgers in kepong :D

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  10. All the dishes look fantastic. I'll grab the wacky burger

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    Replies
    1. Cquek: that's a safe bet for fans of creamy burgers! =)

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  11. finallyyyyyyyyy *rubs hand in glee* guess who's going there for lunch today.

    ReplyDelete
    Replies
    1. AugustDiners: ya, finally! ooo, crossing my fingers that u had a satisfactory burger lunch :D

      Delete
  12. 敬爱的佛教伩徒,
    有关马來西亜,吉隆坡,甲洞帝沙再也 (暹寺) 三宝寺 Samnak Sambodhi Buddhist Association No.19-21 Jalan 38 Taman Desa Jaya, Kepong 52100 Kuala Lumpur, Malaysia. 所发生的纠纷, 经过阅读了,Venerable Phra Piya Thammo 和尚及叶金福律师 (Yip Kum Fook) 的双方书信之后, 再经实地旁听了觧,做为中间人,我要客观实事的说:

    1.当一个和尚、初出道 (小学生),在修行, 若有缺点, 那是难免.他马华公会鹅唛區会主地席叶金福律师(Yip Kum Fook),却心眼看不顺,就电招警万到耒佛教之圣地要扣畄和尚耒耻唇出家人, 这是绝对不许可, 除非是殺人放火之大罪悪.

    2.他身为马华公会鹅唛區会主席叶金福律师 (Yip Kum Fook),却反其道而行, 在佛寺不依佛法而軽视佛教的精神, 以傲慢的手段,帶领一般黑社会的人耒挑衅和尚打架, 这也是不该有、更不是佛教修行者的行为.

    3.佛教的圣地, 其主要的目地, 是让眾生修佛道, 不是政治争執的地方. 他马华公会鹅唛区会主席叶金福律师 (Yip Kum Fook), 却利用佛教之圣地当政治活动的场所。如此果敢冒犯佛陀的教誨,更是大大的罪悪。

    囯有囯章,彿有佛法,家有家规. 如果出家人有何不对之处, 他叶金福律师 (Yip Kum Fook), 为何不向主持和尚投?让出家人自依和尚的條规处理、却强权一味要显示他是马华公会鹅唛区会及三宝寺理事会主席, 无法无天的应用霸道手段践踏佛教之圣地.为什么。。。。。为什么.

    至今, 他叶金福律师 (Yip Kum Fook),不当不歉愧,还要狡辩, 这又证明了他说一套, 做的又是另一套, 囗是心非, 所谓的两舌, 相当阴险. 身为律师, 受高深教育, 却应用如此悪毒, 横蛮无礼的作风污辱和尚, 相等于是耻辱佛教伩仰者。他叶金福律师(Yip Kum Fook)不向主持和尚投诉, 却自承英雄,电招外耒者.请问,身为將近20年的三宝寺主持和尚兼顾问,也是第一位 自筹建寺的大功臣,在大马南傳泒中,是闻名遐邇的高僧.其脸要放在那裡?同样的,要是台湾星雲大师的佛寺沙彌犯錯, 理事会没有礼貌自作主张,电招警方要扣畄其沙彌.我敢请问!星雲大师的自尊是怎样的感受?他叶金福律师(Yip Kum Fook)是后耒者,担任理会主席也不久, 竟敢应用如此,目无尊長的方式对待住持,间接的就是告大家,强迫住持和尚必远離,雀巢鸠要佔。这种用心不良, 有老千之谋, 的确令人不敢恭维。

    縱观以上几项重点,我不是盲目的護持三宝, 而是要坦白的说;他叶金福律师 (Yip Kum Fook) 身受高深教育, 为律师者,本应通情达理才是,但遗憾的是, 却令人惊觉, 他厡耒就是彿书裡所讲的狡猾且残忍的此颣人。他叶金福律师 (Yip Kum Fook),利用他的专业知識, 懂得包裝自己的道德守則,以宗教为幌子手,到处募款,商业经营, 政治活动为重, 并没依循佛教宗教守则行事, 也没对人道作出任何貢献, 只不过借宗教之名捞取权和私利而己。

    在此, 我奉劝, 他马华公会鹅唛区会主席叶金福律师 (Yip Kum Fook), 好自为之, 免因果報应.

    ReplyDelete
  13. 敬爱的佛教伩徒,
    有关马來西亜,吉隆坡,甲洞帝沙再也 (暹寺) 三宝寺 Samnak Sambodhi Buddhist Association No.19-21 Jalan 38 Taman Desa Jaya, Kepong 52100 Kuala Lumpur, Malaysia. 所发生的纠纷, 经过阅读了,Venerable Phra Piya Thammo 和尚及叶金福律师 (Yip Kum Fook) 的双方书信之后, 再经实地旁听了觧,做为中间人,我要客观实事的说:

    1.当一个和尚、初出道 (小学生),在修行, 若有缺点, 那是难免.他马华公会鹅唛區会主地席叶金福律师(Yip Kum Fook),却心眼看不顺,就电招警万到耒佛教之圣地要扣畄和尚耒耻唇出家人, 这是绝对不许可, 除非是殺人放火之大罪悪.

    2.他身为马华公会鹅唛區会主席叶金福律师 (Yip Kum Fook),却反其道而行, 在佛寺不依佛法而軽视佛教的精神, 以傲慢的手段,帶领一般黑社会的人耒挑衅和尚打架, 这也是不该有、更不是佛教修行者的行为.

    3.佛教的圣地, 其主要的目地, 是让眾生修佛道, 不是政治争執的地方. 他马华公会鹅唛区会主席叶金福律师 (Yip Kum Fook), 却利用佛教之圣地当政治活动的场所。如此果敢冒犯佛陀的教誨,更是大大的罪悪。

    囯有囯章,彿有佛法,家有家规. 如果出家人有何不对之处, 他叶金福律师 (Yip Kum Fook), 为何不向主持和尚投?让出家人自依和尚的條规处理、却强权一味要显示他是马华公会鹅唛区会及三宝寺理事会主席, 无法无天的应用霸道手段践踏佛教之圣地.为什么。。。。。为什么.

    至今, 他叶金福律师 (Yip Kum Fook),不当不歉愧,还要狡辩, 这又证明了他说一套, 做的又是另一套, 囗是心非, 所谓的两舌, 相当阴险. 身为律师, 受高深教育, 却应用如此悪毒, 横蛮无礼的作风污辱和尚, 相等于是耻辱佛教伩仰者。他叶金福律师(Yip Kum Fook)不向主持和尚投诉, 却自承英雄,电招外耒者.请问,身为將近20年的三宝寺主持和尚兼顾问,也是第一位 自筹建寺的大功臣,在大马南傳泒中,是闻名遐邇的高僧.其脸要放在那裡?同样的,要是台湾星雲大师的佛寺沙彌犯錯, 理事会没有礼貌自作主张,电招警方要扣畄其沙彌.我敢请问!星雲大师的自尊是怎样的感受?他叶金福律师(Yip Kum Fook)是后耒者,担任理会主席也不久, 竟敢应用如此,目无尊長的方式对待住持,间接的就是告大家,强迫住持和尚必远離,雀巢鸠要佔。这种用心不良, 有老千之谋, 的确令人不敢恭维。

    縱观以上几项重点,我不是盲目的護持三宝, 而是要坦白的说;他叶金福律师 (Yip Kum Fook) 身受高深教育, 为律师者,本应通情达理才是,但遗憾的是, 却令人惊觉, 他厡耒就是彿书裡所讲的狡猾且残忍的此颣人。他叶金福律师 (Yip Kum Fook),利用他的专业知識, 懂得包裝自己的道德守則,以宗教为幌子手,到处募款,商业经营, 政治活动为重, 并没依循佛教宗教守则行事, 也没对人道作出任何貢献, 只不过借宗教之名捞取权和私利而己。

    在此, 我奉劝, 他马华公会鹅唛区会主席叶金福律师 (Yip Kum Fook), 好自为之, 免因果報应.

    ReplyDelete