Thursday, September 25, 2014

Nosh Up @ Jaya Shopping Centre

Probably the prettiest cafe in Jaya Shopping Centre, Nosh Up opened up this month with a menu infused with intriguing twists.

Kudos to the artistic talents who constructed this tastefully colourful restaurant that's owned by the people behind Puchong's This & That Cafe; it features a plethora of photogenic flourishes, making it distinctively identifiable & definitely Instagrammable.

Browsing through the menu easily elevates expectations; the cafe says it bakes its own bread (oregano buns sound tasty), signals that it wood-smokes its salmon & proclaims it shuns preservatives & artificial colouring in favour of natural seasoning.

We respect Nosh Up's spirit of experimentation; there are interesting ideas & the chefs have encouraging sparks of inspiration, so the challenge is ensuring the flavours are effectively composed & consolidated to leave a memorably positive impression. The slow-braised lamb ragu 'pie' with mixed veggies & borlotti beans is robustly savoury, partnered with puff pastry slices (RM25), but the topping of oven-baked mashed potatoes needs fine-tuning to rescue it from becoming a lump of bland carbs.

A lot's going on with this open-face sandwich (RM26++) - pulled beef in a kitchen-made BBQ sauce with melted cheese & tomatoes on mint toast, cutely accompanied by syringes containing three types of mayo (original, wasabi & orange-flavoured). But there's a lack of lively complexity in the dimensions of flavour; it's a recipe piled with layers of stuff that pack scant punch - the meat tastes simply of a sweetish sauce, the mayos seem merely creamy, making the sum not much greater than the parts.

The menu lists this as potato rosti, but it turns out to be the texture-deficient baked mashed potatoes once again, paired with smoked salmon that might have been better left uncooked & more of the mayo that would be redundant if only the potatoes & salmon were strong enough to shine on their own. RM15.

In all fairness, the food here is not bad; we finished everything we ordered. It's just that we think this place has the potential & ambition to be even better. There's hope, for sure; it takes thought & effort to create a repertoire that includes the likes of this smoked duck fettuccine with miso sauce, tomato salsa, seaweed flakes & poached egg (RM25). Some customers will rightfully enjoy this, even though the end result is not quite something we'd still remember in a fortnight.

 Nosh Up's big sister, This & That, supplies cakes to various cafes in the Klang Valley, so there's familiar fare in the chiller here, including this elderflower lime cheesecake (flavoured subtly). Maybe This & That's avocado cheesecake will also make an appearance someday at Nosh Up, which is ultimately worth a stop if you're in this neighbourhood & looking for a new cafe.

 Save space for coffee: Nosh Up's is engaging enough to sample; the blend is Javanese & Brazilian, easy to drink, producing a less full-bodied espresso than expected but with tantalising nuances nonetheless.

 Nosh Up's peanut butter latte is surprising too; we like it. It's more peanut than peanut butter, with a natural nutty taste that works convincingly well to complement the coffee. Oh, bonus points for a service team here that's helpful, obliging & friendly.

Nosh-Up
LG-26, Jaya Shopping Centre, Section 14, Petaling Jaya

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25 comments:

  1. Oh, this is not the same Nosh in Bangsar?

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    1. Suanie: not related to Nosh in Bangsar at all ... but ya, i think most of us thought it was. i don't think the folks at Nosh Bangsar would be pleased...

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  2. Nic eplace, food looks really good. Looks like serving on the chopping board is catching on - not too fond of the use of syringes though...like one place that I've seen somewhere where they use test-tubes. Stick out like a sore thumb somehow.

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    1. Suituapui: glad you like the look of the place and food here. heh, the syringes here were kinda cool-looking in their own way, though yeah, they probably serve mainly as a conversation piece :)

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  3. ok, peanut butter latte is definitely new to me, those food looks pretty good too.

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    1. KY: hope you enjoy the peanut butter latte if you manage to check this place out :)

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  4. Just checked out their menu a week ago...seems that they need to nosh/buck up their food! :P

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    1. Ulric: hopefully they'll do that ... they do seem to have their heart in the right place :)

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  5. Hopefully they will heed your advice as it certainly looks like a place with potential. Smoking their own salmon is impressive. And they are so creative!

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    1. YouHadYourLunch: yeah, i'd like to have them make better use of their smoked salmon, since cooking it and placing some on the potatoes didn't quite help the salmon stand out. i'm optimistic that their aspirations for creativity will stand them in good stead nonetheless :)

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  6. Smoked salmon, coffee, warm atmosphere. What's not to like? :)

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    1. Linda: we lingered here for about 2-3 hours, and it was nice and relaxing :)

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  7. I'd like to play with that syringe and mayonnaise *smirk smirk*

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    1. Ken: heheh, fun for all ages :D

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  8. Very pretty! I like those colorful chairs. :)
    Wooo they serve peanut butter latte, can I ask for more peanut butter? Hehehehe.

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    1. CK: ya, the furnishing here is nice ... enjoyed photographing the place :) haha, they're very friendly here, i think they will agree to your request for extra peanut butter :)

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  9. nice place, i would love to try~

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    1. Happy walker: hope you manage to check it out if you're ever in jaya shopping centre :)

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  10. peanut butter latte sounds good...hopefully its more peanut butter when we visit lor.

    hmmm i thought its related to nosh. ooops!

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    1. Missyblurkit: peanut butter fans, unite! :) and yeah, i initially thought it might be an offshoot of nosh too :D

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  11. Hi! I love the design of this place-it's just awesome.
    I love Charles Eames - truly great.
    You should check out this website: www.chair.furniture where you can find truly great replicas of Eames, Jean Prouve, the Tolix and so much more!!!

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  12. Nice post, impressive. It’s quite different from other posts. Thanks for sharing.
    Herbal Potpourri

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  13. Went to eat there yesterday, I felt like trying out a new restaurant. Surprised in a good way, the price is acceptable, the food is delicious, and the service is fast and friendly. Would definitely recommend ! (The fizzy juices they have is a bit weird tho, i'd stick to regular drinks, but that aint their fault)

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  14. I will prefer this blog because it has much more informative stuff. scarborough town centre onshopping-canada.com

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