Tuesday, July 1, 2014

Simply D by Delicious @ Nu Sentral, The Curve, Avenue K & Tropicana City

One of KL's most inventive new restaurant concepts is bowling us over this week: Simply D, an offshoot of The Delicious Group, has the potential to become a real haven for customers who love noodles & pasta.

Mix-&-match might be the motto for Simply D: Pick a type of pasta or noodle, then choose how it should be prepared & topped. We're instant fans of the fusilli, an East-meets-West combo that's tossed with pumpkin & salted egg yolk, with a side serving of a whole tea egg. This is one satisfyingly flavoursome creation, thoughtfully executed.

More plus points: This hearty serving costs a lower-than-expected RM13.20+, a boon in these inflation-tormented times. Also, Simply D is a fast-service outlet, so everything is likely to be served within about 10 minutes _  perfect for fugitives on the run.

Exclusively at Simply D: 'PastaMee' (RM13+), linguine prepared pan-mee-style, with creamy minced chicken, a perfectly runny egg, plus chunky sambal that's surprisingly spicy. Absolutely, well, delicious.

Simply D's first branch is now open at Nu Sentral (on the street level, on the outside of the mall, facing the KL Stesen Sentral). Ambitious plans are afoot to launch more outposts in the next several months at The Curve, Avenue K & Tropicana City Mall. It's likely to become a hot topic for foodies; get ahead of the curve, so to speak, by checking out this Nu Sentral original soon.

Other intriguing concoctions here include the flat-noodle pho (RM15+), served not with beef or chicken but with salmon for a lighter-tasting recipe. The highlight in this bowl is the beautifully prepared fish, lightly cooked to retain its total lusciousness.

'Light' is also the likely description for the beef short ribs herbal soup with soba noodles (RM12.50+). The beefy-herbal notes prove less resonant than expected, but what this recipe might lack in richness, it makes up for with a sense of wholesomeness & balanced nutrition that permeates Simply D's menu. Terrific for health obsessives.

We're not entirely smitten with Simply D's version of laksa with char-grilled chicken (RM12+) though; on paper, it's a praise-worthy enterprise, with a base that evokes Sarawak laksa but with coconut water instead of coconut milk. The result might however lack the depth that makes laksa so addictive (though it's still ferociously fiery, for sure).

Simply D is smart enough to serve more than noodles, naturally. Several salads are available too; the most popular choice might be the cafe's interpretation of crisp, fresh-tasting 'som tam' with tender slivers of crab claw (RM15+).

Beef burgers prepared with caramelised onions & brioche buns (RM13+) round up the selection, alongside sandwiches stuffed with the likes of chicken, avocado & pine nuts, or smoked salmon, capers & cream cheese.

Devotees of soft-serve ice cream, rejoice! Raspberry & passionfruit flavours can be had; teh tarik & jackfruit are in the pipeline.

Even the beverages at Simply D display an extraordinary degree of customisation. Have iced tea, lemonade or an ice-blended, in varieties like peach tangerine, mango lychee, green apple, red berry or lemon.

Note the seats too; the attention to detail at Simply D is a lot of fun, signalling a cheerful sense of humour.

Simply D
G9, Nu Sentral, Jalan Tun Sambanthan, Kuala Lumpur
Daily, 8am-10pm

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23 comments:

  1. Ahhhh!!!! I passed by this place last week! at Nu Sentral, straight out of the train station right? Damn, should have tried their foods out but I was in a rush... T.T

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    1. Ken: ooo, it opened on sunday, but ya, maybe the next time you're in KL and you have 30 mins near KL sentral, this is the eatery to visit :)

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  2. I liked Delicious - but I just went to one once. Looks like I will like this place too.

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    1. Suituapui: yeah, this chain is entirely different from Delicious in terms of what it serves, but it's definitely worth checking out ;)

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  3. Sorry my comments have not been so regular. I'm traveling until August. Still checking in on your latest adventures though ;-)

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    1. The Yum List: till August! that's a long time! but here's wishing you safe travels and plenty of fun adventures :D

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  4. Tat fusili with pumpkin and salted egg yolk...I can imagine the earthiness there =)

    But my favourites shud be the flat noodles salmon pho, beef short ribs herbal soup soba and the somtam salad :D

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    1. Ulric: ya, the first thing i had to order was the salted egg pumpkin fusilli, since i'm such a fan of pumpkin as well as salted egg, heheh :D ooo, you like the asian choices, i see! :D

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    2. I wonder how will the salted egg pumpkin go with soba and lamb kofta...I guess I'll find out soon...hehe :3

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    3. Ulric: haha, yeah, you can let your imagination go wild here in terms of mixing and matching the ingredients :D

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  5. Pretty good offering for the price range, seems like they're expert in egg preparation too, no?

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    1. KY: ya, i'd have happily paid a few ringgit more for the eggy dishes, they were really satisfying :D

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  6. Nice! Looks like it's one of the outlets that is worth visitin at Nu Sentral! ;)
    I certainly approve of the creativity iof the menu!

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    1. Rebecca: ya, i'm not really a fan of nu sentral so far, but it's cool that it's now the only place to find Simply D :D and yeah, any menu that's as imaginative as this one deserves recognition and success :)

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  7. I'd order the burger just to eat their brioche buns...... love love their brioche (miss having it!). And the pastamee looks sooooo good too!

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    1. Baby Sumo: the kids would definitely enjoy sharing the brioche burger, i bet ... though i suspect their favourite would be the pastamee, since they like pan mee :D

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  8. I've tried salted egg with pasta at Swich Cafe but was a disappointed version, yours definitely looks better than that!

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    1. Choi Yen: hope you enjoy this one! :D

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  9. I like the idea of delicious having a sub branch, serving pastas n noodles...

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    1. Melissa: ya, it's a good lunch for people who want something tasty and fast, and a nice dinner for the end of the day :D

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  10. Hii this restaurant is halal or not..coz i have plan to have a lunch there

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    1. Hawa: it's pork-free and caters to muslim customers

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    2. pork free doesn't mean HALAL , so many things to consider . Sorry if my words hurt you .

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