Thursday, May 8, 2014

The Humble Pie Co @ PJ Section 17, Petaling Jaya

Be it ever so humble, there's no place like this coral-coloured new cafe, proudly run by magazine-editor-turned-baker Eugene Ng & former banker (now banoffee pie princess) Angela Tan.

 The Humble Pie Co first sprang to life as an online pastry-&-cake shop; this Saturday, it'll be formally reincarnated in the form of an artisanal dessert store. We invaded the shop for a sneak attack this week, & while the signature banoffee pie wasn't in stock (Eugene insists on using the best bananas, not always available), we tasted enough to mark this venue as one to clearly watch.


May 9 Update: The Humble Pie has started whipping up its banoffee & durian-toffee pies!


The 3.5-inch banoffee pie, worth every sen of its RM13 price, with chunks of nicely ripe bananas, bought fresh from the market, doused in toffee sauce, dressed up in vanilla whipped cream & dusted with coffee powder.


Customers can also opt for a seven-inch cake (RM70), bursting with big slices of banana.


We also love the Dufee (Durian-Toffee) pie (RM15 for a 3.5-inch, RM88 for a seven-inch).


These babies are built atop a buttery-salty-crunchy crust that complements its creamy toppings perfectly.

 'The Humblest Cheesecake' (RM10.50+) showcases Eugene's & Angela's philosophy that 'simplicity can be perfection.' Beautifully baked & pleasurably pure (without a crust), soft to the fork & not cloying in the slightest. A sure-fire hit.

Carrot cake with mascarpone topping (RM11), tangy with more than a hint of oranges. The Humble Pie plans to also serve strawberry pies & dufee pies (an exclusively-in-Malaysia take on the banoffee pie, with durians purchased from nearby SS2).

Eugene is still experimenting with a savoury selection, but we're fans of his chicken liver pate, smooth & buttery, expertly balanced in flavour, paired with kitchen-produced onion jam. Will potentially be served with secret-recipe bread that Eugene learned to make while travelling abroad.

 The Humble Pie Co also makes its own pesto, to be eaten with toast ...

 ... or with pasta supplied by an independent Malaysian business (hi, Belinda!). Carefully executed comfort food ranging from roast chicken to lasagna is in the pipeline; The Humble Pie promises to makes each recipe more memorable than the norm.

 This is not a third-wave coffee bar, but it still tries to keep its drinks distinctive, with illy's chilled latte freddo (RM11) ...

 ... Earl Grey & chocolate ...

 ... & passion fruit tea with parsley. The Humble Pie Co officially opens Saturday, May 10 (10am-10pm); expect to hear more about this place & its people in the weeks ahead.

The Humble Pie Co
11, Jalan 17/45, Section 17, Petaling Jaya, Selangor. Same row as Kanna Curry House
Tues-Fri, 1130am-10pm; Sat-Sun, 11am-1030pm. Tel: 03-7932-1793


This restaurant is available for bookings under TABLEAPP, which enables customers to make instant reservations at Malaysia's top restaurants, while saving time and money in the process. Reserve your table at this restaurant by clicking here.

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30 comments:

  1. Now where did my comment go to? Just wondering where the humble pie is, don't see any...

    ReplyDelete
    Replies
    1. Suituapui: heheh, the not-so-humble banoffee pie should be available starting either this weekend or next week. until then, you can try heading here for the humble cheesecake :)

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  2. Banofee pie = banana + coffee? that would be interesting if so.

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    1. Ken: oh, actually it's banana + toffee ... definitely worth trying if you ever see it around :)

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  3. That chicken liver pate looks smooth and yummy! I will order that! :)

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    1. CK: ya, it'll be fantastic with some crispy toast. especially since we love pate, ya :D

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  4. Looking forward to more from The Humble Pie =)

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    Replies
    1. Ulric: hope you'll manage to check out this place after it opens and that you like it! :)

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  5. Very cool name for this place, and I love the bright orange. The carrot cake looks so good!

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    1. Linda: oh yes, the colour they chose is perfect :) and the cakes and pies here are definitely worth the calories :)

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  6. The carrot cake does look lovely. I bet the pesto is nice in a big wholewheat sandwich packed with roasted veggies and fetta cheese.

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    1. The Yum List: that sounds like a terrific use for the pesto! :)

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  7. I don't see any pies! Looks like Sec 17 is the new place to be

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    Replies
    1. Footfringe: pie photos have just been uploaded, heheh :) too bad parking is not very easy on this road :)

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  8. hhmmm...I'm imagining the pesto together with macaroni. Should be nice ;-)
    That's a nice slice of cheese cake!

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    1. Ehh...you just added the banana toffee & durian toffee cake! Although it look mushy...but I'm sure it tasted rich and yummy! ;-)

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    2. Melissa: ya, it'll be interesting to try that pesto pasta sometime, and we definitely enjoyed the cheesecake :)

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    3. Melissa: heheh, ya, i just added the banoffee & duffee photos ... they're very creamy! :)

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  9. Expect to see some pies after reading the name :P

    ReplyDelete
    Replies
    1. Choi Yen: heheh, just uploaded the pie photos ... btw, they're the sweet dessert pies, not the salty pies :)

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  10. Nice! Durians & bananas - love them both.. Though both are calorific! Hehehehe!

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    1. Rebecca: heheh, i guess bananas are a bit more guilt-free, since we can consider the fibre & the potassium :D

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  11. Love it! Thanks to your review, I've been there twice already this week. Had the banofee pie, duffy pie, pate, pasta - all super delicious :)

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    Replies
    1. Yin: yay! thanks for letting me know how you feel about this place. really good to know you like the food here too... even though it's not so good for our waistlines, heh! :)

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  12. OK, this will be on my Eat List :-)

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    Replies
    1. Pureglutton: yay, am optimistic you'll enjoy it :)

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  13. Think they are closed on Monday. Went last night and couldn't find them :/

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    Replies
    1. WiL: sorry, apologies for that. i'm not sure if they've confirmed their day off yet, but i guess monday sounds correct.

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  14. I just try durian-toffee pie. It is really delicious

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  15. Overrated. I fail to find value for my food.

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