Tuesday, February 10, 2015

New Branch: Swich @ Damansara Uptown

How do you open a cafe from scratch in 10 days? Ask Lim Cheng Cheng, who signed a tenancy contract for half a shop-lot in Damansara Uptown on her birthday this past January 22 & started sourcing for furnishing & fittings over the next several days before launching this new branch of cake-&-coffee specialist Swich last week.

Swich is one cafe that means more than meets the eye - there's a story to practically everything here, from the tables crafted by Myanmarese refugees, to the white paper butterflies that flutter on the wall, to the love-birds that land in front of customers.

 Folks know Swich for concocting some of KL's most creative & compelling cakes in the past two-plus years, but Cheng Cheng isn't content to rest on her laurels. Here's a preview of what should be served at Damansara Uptown's Swich within a week or two: The Klang Valley's first mix-&-match cake combinations, empowering customers to customise their cakes by selecting a series of sauces & garnishes to complement chocolate or vanilla cakes. Likely to cost RM12 or so for a slice with two sides.

Have your cake how you want it, with Valrhona choc ganache for an ultra-creamy boost, or perhaps Swich's own-roasted peanuts & pistachios or dehydrated coconut chips for a fun crunch, or some Philippine mangoes, blueberries, unsweetened cempedak cream or jackfruit cream for natural-tasting fruity lusciousness. With thoughtful & top-flight ingredients throughout, it's a novel way to experience cakes; Swich's stance is, if you can customise your own ice cream nowadays, why not cakes?

Rest assured though, Swich's signature repertoire remains available by the slice here, as it is in Publika, from our favourite mangosteen, avocado or cranberry-carrot cakes to Valrhona chocolate with peanut butter cakes & Belgian chocolate with jackfruit cream cakes. Warm meals will be offered beginning next month - cempedak fried chicken, anyone? Yep, it's coming.

And if enough customers clamour for 'em, you might also find these sometime - eclairs, fluffy with durian or cempedak cream.

 Swich's Brazilian dark roast coffee constructions seem inimitably idiosyncratic too - you'll find the likes of lattes laced with Gula Melaka painstakingly sourced from a Malaccan plantation that Cheng Cheng insists is superior to Jonker Street wares - on her regular trips south, Cheng Cheng purchases 50 kilogrammes of Gula Melaka at a go to bring back to KL.

 And how about those mugs, each bearing beautifully embellished symbols of star signs - Aquarians, unite! Capricorns, begone - & hailing from a cobwebbed warehouse that Cheng Cheng explored? You'll want to take them home (but no, don't!).

 Finish with a floral affogato, tinged with Swich's special lavender flower essence. And leave with the appetising anticipation that Swich is slated to open yet another outpost this year - Damansara Jaya, you'd better be ready (yes, we mean you, Atria).

Swich Cafe
54, Jalan SS21/58, Damansara Utama, Petaling Jaya, Selangor. Currently 11am-9pm daily.

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20 comments:

  1. What creative lighting! The cake looks mighty fine too.

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    1. The Yum List: a lot of thought and care poured into both the lights and that cake! :)

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  2. Each slice of cake made with a different topping! Love it! And love those gorgeous mugs..tea always tastes better when in a stylish vessel.

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    1. YouHadYourLunch: i had a great time trying each bite of cake with a different combination :D and those mugs are certainly a highlight here :)

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  3. Love those birds! What are those pipes?

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    1. Suituapui: chirp chirp! :) those pipes are still a work in progress ... you'll see some additions on them soon :D

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  4. I love the lighting, the decor and the birds, Sean....and chocolate cake, yum!!! I also love the glasses, they are very pretty.

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    1. Linda: you're right, there's so much to love here! :)

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  5. A cake with your own choice of sides should prove popular in the days to come! :D

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    1. Contact: hopefully for weeks and months and even years to come! :D

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  6. I have yet have chance try their signature mangosteen cake :P

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    1. Choi Yen: the mangosteen cake is marvellous! :)

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  7. We were there on last weekend! Hehe. :D

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    1. CK: wah, hope you enjoyed your visit! :)

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  8. Their cakes are really good.... glad to see them expanding!

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    1. Baby Sumo: Swich also supplies cakes to a variety of cafes around town :D

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  9. eclairs with durian or cempedak cream...look and sounds so yummy!

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    1. Melissa: yaaaa.... they're not currently available, but hopefully someday swich will put them back on the menu :)

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