Barnstorming the Klang Valley's food truck rodeo, Cowboys seems set to ride high with a lip-smacking selection of southern American cooking that'll easily lasso a stampede of customers from across Subang, Petaling Jaya & beyond.
A tip of the hat to cowboys Christopher & Nizar & cowgirl Jan for creating one of our favourite food trucks in Malaysia. From Italian food trucks to Mexican ones, we've visited each truck at its street-side launch over the past six months - Cowboys ranks among the top two, doing immediate justice to the concept by exploring what makes a food truck truly interesting & worthwhile.
Cowboys' menu illustrates the influence of ex-engineering student Nizar's years in Dallas, Texas; his former Taylor's College compadre Christopher spent time in Australia, where culinary innovation is also a cornerstone of the cities. It makes sense that they're trying to offer something different at their truck that's scarcely found even at full-fledged restaurants in KL.
Cowboys earns its spurs with basic po-boy sandwiches that make for a satisfactory snack; The Big Texan showcases thick, tender slices of slow-smoked beef brisket with slaw & chipotle mayo in home-made crusty loaves. RM12.90.
Or try the buttermilk fried chicken po-boy instead (RM10.90) - better still, have both. Cowboys hopes to operate on most nights outside Public Bank at SS15 Subang; on weekends, you might also catch them at Jaya One during the daytime or at functions. Updates on Instagram at cowboysfoodtruck
Guilty pleasures galore - Cowboys isn't horsing around when it comes to calories, but we can't help munching on these buttermilk fried chicken wings, tossed in a choice of creamy garlic parmesan or spicy BBQ sauce (RM12.90 for six pieces). Very crunchy on the outside, very juicy within.
For pure protein, it's hard to beat the Chuck Norris Platter (RM19.90), with beef brisket, chicken chop & wings. Nizar says Cowboys started trying to get off the ground early this year; we're glad to be welcoming & introducing them before 2014 ends.
Meanwhile back at the ranch, Cowboys' customers can also check out side dishes of seasoned fries, served fresh & steaming-hot, plus Mom's Potato Salad, a recipe of Nizar's mother, who can be spotted greeting folks by her son's truck. Giddy up, y'all; expect to hear much more about Cowboys Food Truck in the months ahead.
Cowboys Food Truck
Outside Public Bank, 6pm-10pm on some nights, SS15 Subang Jaya. Elsewhere in Kuala Lumpur & Selangor at other times.
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I will have both PO' Boys...and a side of their fresh-looking fries =)
ReplyDeleteUlric: i think you'll enjoy your dinner with those selections :)
DeleteWe have food trucks here in Montreal, and sometimes you can get pretty good food! :)
ReplyDeleteLinda: oh yeah, the modern, internationally influenced food truck movement is still in its infancy in malaysia, for many reasons, but it's getting better now :)
DeleteThat buttermilk fried chicken wings look yummy, wish I can have that now! :D
ReplyDeleteCK: heheh, yeah, i think i ate most of the chicken wings that we ordered! very crunchy outside, juicy inside :)
DeleteLooks like this is another trend that is catching on here. I guess they operate on a hawker's licence? That's cheaper than getting one for a shop...and can save on the rental for one and everything else as well. Things sure don't look hawker-priced though - can compare with those in the cafes and restaurants, it seems/
ReplyDeleteSuituapui: licensing is still an issue that the authorities haven't sorted out for food trucks in the klang valley. hopefully the red tape will ease for the food-truck biz by next year :)
DeleteHmm... i don't think they could find a place to park here in Georgetown since all the roads are so narrow LOL
ReplyDeleteKen: maybe on the wider roads near the beach :D
DeleteDo you think all of this food truck hype has come about because of the movie Chef? ;-)
ReplyDeleteThe Yum List: i think the movie has helped as encouragement, but most of the food truck owners say they got the inspiration before that :)
DeleteThis certainly reminds me of the movie Chef! Glad that this trend is catching up in KL and PJ, certainly adds another dimension to outside dining!
ReplyDeleteIamthewitch: true, hopefully we'll see a parade of imaginative food trucks roll into the streets in 2015 :)
DeleteGlad to see this food truck thing (that's so common in the States) is slowly catching on here. That Chuck Norris Platter must be kick-ass good!! :D
ReplyDeleteContact.ewew: i think mr norris would approve! :)
DeleteSeen them around for food fairs etc. Nice food. :)
ReplyDeleteRebecca: glad that they've finally launched their truck to become more accessible on a regular basis! :D
DeleteHello Sean!
ReplyDeleteMany thanks for the great write-up! It was a pleasure to serve and share our food with you.
We're glad you enjoyed your meal and we'd gladly welcome you back for more :) Take care!
Cowboys: yep, hope to catch you again and will say a proper howdy next time ... 2015 will be a great year for you guys! :)
DeleteFood truck has become a trend in F&B scene however I've fried a few and the food was under my expectation :(
ReplyDeleteChoi Yen: yeah, it's true that a lot of the food trucks in kl need to improve :)
DeleteI was disappointed, with the beef being so fatty and tough that I couldn't eat most of it. Food Truck Los Angeles
ReplyDelete