Saturday, April 21, 2018

SugarBun Borneo Asian Food: 2018 Menu

By Aiman Azri

Two years after expanding to Kuala Lumpur, Sarawak's beloved SugarBun chain has become a staple for fans seeking a taste of Borneo and beyond; this month, we managed to return to SugarBun's city centre outpost in Menara Hap Seng to check out the current selection. The brand also operates in Melawati Mall and plans to continue spreading across the Klang Valley (SugarBun is part of the Franchise Exhibition and Conference 2018 that's running from 20 to 22 April at the Kuala Lumpur Convention Centre - head there if you're interested in SugarBun franchising opportunities and look out for the SugarBun booth).


Sugarbun, originally established in 1979, currently boasts close to 70 branches in its birth state of Sarawak, spanning Bintangor to Bintulu, Kanowit to Kuching, Sarikei to Sibu, with plenty more in Sabah, Johor and even Brunei, Bangladesh and Melbourne in Australia.

One of its flagship temptations is the Broasted Chicken, specially pressure-cooked and freshly deep-fried in a 'broasting' technique that beautifully retains the flavour of its marination - it's tastily crafted chicken, from the crunchy skin to the tender flesh, far less oily than its peers. It's no wonder this has remained enduringly popular - it's perfect for fried chicken enthusiasts, and it's mind-boggling to imagine how many pieces a home-grown brand like SugarBun has sold of this over the decades.

For a basic set with savoury rice and pickles, pick the Two Piece Broasted Chicken Meal (RM 12). Or try the spicier variant, the Saucy Kano Broasted Chicken Meal, blanketed with a lemongrass-and-garlic kano sauce that's pretty lip-smacking (RM 15). You can also purchase the chicken by the piece - RM 4 for one, RM 11.50 for three, RM 19.50 for five.



SugarBun at Menara Hap Seng is set up in the fashion of a food court, with multiple stalls that you can order your food from. The range offers something for everyone, from the broasted chicken to Asian fare of rice, noodles and seafood specialities. 

The menu here showcases a wider variety compared to many other SugarBun outlets but remains steadfast about its source of ingredients, bringing in key items from East Malaysia to ensure authenticity. 

Nourishing best-sellers for fan of fowl and fish include the Chicken Mushroom Claypot Meal, served in a pleasantly light soup, complemented by a blended sauce that contains chillies from Lahad Datu (RM 14), and the Sabah Giant Garoupa Mee Hoon Soup, showcasing chunky Sabah-bred fish in a refreshingly perky broth (RM 28).


The Borneo Eco Fish Meal is one of SugarBun's most eye-catching treats, placing a whole Sarawak-raised tilapia on your plate, with skin so crisp it makes music between your teeth, nicely buoyed by condiments including the Lahad Datu chilli sauce (a very fair RM 20).

Of course, there's an Authentic Sarawak Laksa available too, evoking the flavours of Kuching with a broth that's satisfyingly savoury and spicy, complete with prawns, shredded chicken, egg and vegetables for a fulfilling lunch (RM 12).

And finally, for the busy office worker who might not have a full half-hour to sit down for a meal, the Fish Burger is your best bet for a quick antidote to banish hunger pangs - it's another SugarBun classic that has stood the test of time (RM 9.50).



Dessert is SugarBun's Ais Kacang with Sabah Seaweed, featuring jelly that's meticulously made in-house for textural contentment (RM 6). Drink recommendations include the naturally cooling Apple Snow Fungus (RM 4.20) and the soothing Three Layer Tea, layered with Borneo's palm sugar of gula apong (RM 4.50).

Many thanks to the SugarBun team for having us.


Sugarbun Borneo Asian Food
Menara Hap Seng 2, Level 1, Jalan P. Ramlee, 50450 Kuala Lumpur.
Open Monday-Friday, 11am-8pm. Tel: 03-2022-0003



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7 comments:

  1. I have heard so much about Sugar Bun. Thanks for telling me its location. I really thought they only sold burgers and fries. I will show them your post and hope to get free desserts! Lol

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    1. Twilight Man: heheh, i'm not sure about the complimentary desserts, but i think you'll still enjoy your meal here! :D

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  2. Hope it's doing well there. I like some of the items on their menu, pretty good for a franchise place.

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    1. Suituapui: yeah, pretty good quality, especially considering the prices! ;)

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  3. I wish they have on outlet nearer to me! I would love the chicken and the fishburger!

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    1. Rebecca: ya, both menara hap seng and melawati mall are pretty far away for me too right now! :D

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  4. Their outlet at Ara Damansara was a disaster. Food wasn't fresh and the waiters were just literally waiting around. I was a Sugarbun fan growing up back in Tawau but at least the Ara branch was a horrifying experience.

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