Monday, November 10, 2014

Fuddruckers Malaysia @ Lot 10, Bukit Bintang

The onslaught of American F&B franchises continues: Fuddruckers has brought what it calls the 'world's greatest hamburgers' to Malaysia, following in the recent footsteps of brands like Johnny Rockets & Red Lobster.

Fuddruckers' first Kuala Lumpur outpost is now at Lot 10, seeking perhaps to capitalise on Bukit Bintang's tourists & shoppers. It's visible from the main road of Jalan Sultan Ismail, replacing what was once Bon Ton on the street level of the mall's annexe.

Burgers here are hearty; customers can choose versions comprising beef patties weighing 1/3 lb (RM34.90), 1/2 lb (RM46.90), or 2/3 lb (RM56.90) in reputedly freshly baked buns, prepared medium or medium-well, paired with Fudd Fries (thick wedges) or thinner French fries. This photo shows our 1/2-lb order, which would be a really heavy lunch.

The char-broiled patties (cooked to order, so they take about 10-15 minutes to serve) are moist & tender, offering big mouthfuls to bite down on. But 'world's best' is hyperbole, of course. We tried the 'Southwest,' topped with hickory-smoked beef bacon, guacamole, melted pepper jack cheese, ranch dressing, chipotle mayo, lettuce & tomatoes. The sum of all those components is not as punchy in flavour as it sounds, but it works well enough for a sink-your-teeth-into-this burger.

Chicken sandwiches are available; the Caesarwich (RM22.90) is a fun one that features a sizeable slab of grilled breast meat with Caesar salad dressing, crunchy romaine lettuce, crispy croutons & parmesan cheese.

Steaks are another speciality here, seasoned in Fudds' 'signature spice' & hickory-grilled on an open flame. The bigger steaks are a bit pricey (RM110.90 for a 400-gram bone-in rib-eye) for example, so we opted for a more wallet-friendly platter of rib-eye (170 grams) with sauteed shrimp, creamy-milky mashed potatoes & mixed veggies for RM69.90.

As with everything we tried here, pretty satisfactory & reasonably well-prepared - the meat's tasty & juicy enough. At this point, the only hesitation we really have might be the prices, but it's understandably expensive to operate a restaurant in this location.

Fuddruckers' chili is worth sampling - plenty of ground beef (safe flavours - mildly spiced by the standard of Malaysian palates, but mercifully still very far from bland) in a 1980s-era bread bowl for RM18.90. Can easily be shared by two or three customers.

To help take some of the sting off the cost of eating here, Fuddruckers has a salad bar where folks can help themselves.

We have cookies: Fuddruckers' own-baked treats are enjoyable (RM9.90 for three), coming in flavours like chocolate chip, raisin oatmeal, macadamia & butter sugar. We finished every bite.

Wine is available (a pleasant surprise), starting at RM24 per glass for Chilean & Aussie varieties that do cost less elsewhere.

Fuddruckers Burgers Kuala Lumpur
R1 & R2, Annexe Block, Lot 10 Shopping Mall, Bukit Bintang, Kuala Lumpur

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25 comments:

  1. Would love to try that ground beef in a bread bowl, something different from the usual burgers and sandwiches, I guess.

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    1. Suituapui: i do like chili, and this is a decent version. would have liked a bit more complexity/richness and spice in the one here, but it was still nice enough to finish :)

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  2. Rib eye steak looks good! But i'd go for the bread-bowl thingy :D

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    1. Ken: ya, the rib-eye was pretty satisfactory ... it was sliced thinly but was well-prepared and of good quality :) heheh, the bread bowl chili was hard to resist too :)

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  3. I didn't see any burger shop here. I wish I can find one, so when I lazy to cook, can go and tapao one for dinner. :P

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    1. CK: heheh, even better if you could find a burger delivery to send to your doorstep! :D

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  4. Too damned pricey...we can get better for much less imho ><

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    1. Ulric: heh, certainly arguably yeah. you have a valid point ;) though to give credit to fuddruckers, their patties are sizeable enough that i can understand their prices :)

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  5. It is certainly a cheerful looking place, Sean, and the booths remind me of the old diners of the 1950's. All that is missing is the jukeboxes on the tables! :)

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    1. Linda: i like the look too ... i know it's commercially calculated to evoke a bit of nostalgia, but it does work, and it's fun :)

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  6. I wonder what has caused the influx of US chains recently?

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    1. The Yum List: i guess there are a variety of factors, but it might be a push by some of these brands to seek out new markets if their domestic demand has been dwindling ... and also the willingness of local companies in malaysia to bring these brands here in hope of new financial opportunities ...

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  7. Gotta pronounce the name slowly...otherwise might sound indecent :D
    The decor looks like a typical American diner...kinda similar to Johnny Rockets but prices are on the high side for a "diner-type" establishment!

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    1. Contact.ewew: heh, the original name of the outlet back when it was founded in the 1970/80s was apparently Freddie Fuddruckers :) ya, it seems to be more TGIF than johnny rockets in terms of pricing, and probably targets a similar sort of Chili's clientele :)

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  8. awesome food, great ambience, highly recommend to anyone...keep up the good work guys...

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    1. Manish: glad to hear you enjoyed fuddruckers :)

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  9. LOL, when I received the invite for a tasting session I was like " food what...??"

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    1. Rebecca: i think the media tasting session is next week or the week after next week, so you can check it out. they probably would provide you with a wide selection of the menu :)

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  10. .. but is food halal i.e. prepared according to shariah to be consumed by Muslims?

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    1. This comment has been removed by the author.

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    2. I just called the fedrekers restaurant and a Muslim brother who works there conformed that the meat is halal from Australia and no alcohol mixed with food during the process.

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  11. Went with a bunch of colleagues last week and it was terrible. Food is average, they don't serve free water and 7/10 of us had diarrhea the night itself

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