Saturday, June 14, 2014

For Goodness Cakes @ Desa Sri Hartamas

Powered by six Malaysian mothers (!!!) who've banded together to birth their own cafe, For Goodness Cakes is a tasty testament to how _ when it comes to whipping up nourishing food & serving with heaps of heart _ moms truly do know best.

This cheerfully welcoming, daytime-only eatery is a labour of love by Sheila, Saby, Gowry, Kits, Raji & Ramiza; some of the women were childhood friends, while others found each other through boot camp, but each of them has long nurtured a passion for food & a hope to someday open a cafe of her own.

The moms have individual roles to take pride in; Sheila bakes these beautiful loaves, Gowry cooks hot meals like pumpkin soup, lasagna & roast chicken, Saby handles beverages, Raji dishes out desserts, & Kits (who insists she's hopeless in the kitchen) manages the front of the house. What about Ramiza? She's now overseas but will likely fit fluidly into the team when she's back.

 White bread has suffered a bad rep in recent times, but this cafe serves a wonderfully wholesome-tasting rendition. Thickly sliced, with a fragrant fluffiness that's a triumphant tell-tale of its freshness. Genuinely good enough to eat on its own (two plain slices of toast cost RM4.50), or have it as a hearty egg mayo sandwich for RM8.90.

For Goodness Cakes thrives on a lunchtime crowd; office workers from across Hartamas are packing this place & packing back these texturally terrific banana bread (two slices for RM5) for a teatime treat. 

 Desserts range from a satisfying pavlova (RM6.50) to familiar favourites like fruit crumbles, butter cakes, lemon lamingtons, bread-&-butter pudding & creme brulee.

Our top tip here though is to try the gluten-free brownie (RM6.50), a delectable delight in its rich, complex depth of flavour. 

Still, not everything's a bona fide hit; the cupcakes & scones proved lacklustre, with flavours that bordered on blandness & textures that leaned toward dryness. 

 Coffee is available, as is everything from hot chocolate to tea, sodas & juices. The selection should be even wider now, since this visit was on the first week of the cafe's operations at the start of this month.

The cafe is family-friendly; there's a corner where kids can play while their parents indulge in scandalous conversations. 

 'Bake Love Not War.' 'Let's Cake Ass Today.' 'Have Some Dessert, For Goodness' Cake.' Cute, catchy slogans; expect to hear more about For Goodness Cakes in the weeks to come.

For Goodness Cakes
36, Jalan 27/70A, Desa Sri Hartamas, Kuala Lumpur
Mon-Fri, 8am-630pm; Sat, 11am-4pm. Tel: 03-6211-6782

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27 comments:

  1. More freshly baked goodness fr us consumers! Can't complain :D

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    Replies
    1. Rebecca: the next time you're in hartamas, you know where to buy some bread! :D

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    2. Hey Rebecca, and Sean,
      If you give me 3 days notice, I can definitely bake bread for you guys. But I'm afraid it is not cheap :-p. A 750gm loaf of white or wholemeal brioche is RM18. While a 1.15kg loaf is RM24. The good part of course is that there are totally no preservatives or chemicals of any kind.
      Drop me a message on facebook, or email to 4goodgoodcakes@gmail.com, if you are interested.
      Thanks!
      Sheila

      Delete
    3. Sheila: thanks for the information. a fair price, i reckon, for the satisfaction of great-quality and delicious loaves :)

      Delete
  2. Sandwich looks good...and oooo...scones!!! I like! Awwwwww!!! They're not that great, eh? I love them crumbly...with a strong buttery fragrance - so good with clotted cream and fruit jam.

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    Replies
    1. Suituapui: oh yeah, that sandwich was better than expected, though the scone could be tweaked ... your description does sound like the ideal sort of scone, ya :)

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    2. Let me know when you want to come, and I will bake scones fresh for you :-).

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    3. Sheila: sounds great, thank you. will definitely try to drop by again :)

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  3. Such a heart-warming entry! And near my house, lagi

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    Replies
    1. Footfringe: yeah, you could try popping into this place for a late breakfast or a late lunch (avoid the 12pm-2pm crowd). and this place should give a lot of people a nice, fuzzy feeling :)

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  4. I just love banana bread, and this place looks amazing, Sean! As well, I love the name they gave it. Very creative.

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    Replies
    1. Linda: i don't often have banana bread, so this was definitely a treat :D and yep, the name will definitely stick in the memory :D

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  5. Hi Sean, thank you so much for this lovely write up! I totally agree with you about the cup cakes - after another customer gave us the same feedback, we immediately took it off the list. But for the scones, let me know when you are coming again (one day notice please) and I'll make you a fresh batch. Would love to get your feedback on the scones after that, so that we can continue to improve. We really appreciate when customers tell us what is wrong, because without that feedback we can get too complacent and stuck in a rut!

    Look forward to seeing you at the cafe again.
    Sheila :-)

    ReplyDelete
    Replies
    1. Sheila: it's my pleasure, absolutely. you and your friends have a wonderful place, and we saw many satisfied-looking customers that afternoon. thanks for taking your customers' feedback so seriously. you'll definitely have many, many more fans in the months to come. see you again soon :)

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    2. We are all very very new to this industry, but we all know (from our earlier work lives, in IT, Law, Finance, etc), that if we did not take our customers feedback seriously, we won't have customers for long!

      And we have had such wonderful, truly helpful, genuinely considerate customers! Totally blessed, all of us at FGC!

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    3. Sheila: that's a terrific philosophy and perspective :)

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  6. Gluten-free brownie... i would certainly love to a slice of that! :D

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    Replies
    1. Ken: it's absolutely delicious, in every way :)

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  7. I love those freshly baked bread, especially when I in Luanda, so hard to find and so expensive.

    ReplyDelete
    Replies
    1. CK: hopefully you can eat and enjoy a lot of fresh bread while you're still in KL! :D

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  8. I heart the egg mayo sandwich...warrants a visit =)

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    Replies
    1. Ulric: ya, a bit tricky for most office workers elsewhere because of its limited opening hours, but can try to check out on a saturday :)

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  9. Its lovely to read about places like this... hopefully one day me and a group of my friends will be able to open our cafe too! :D

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    Replies
    1. Baby Sumo: that would be wonderful ... we'd love to taste your recipes! :)

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